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Like it or loathe it, internet marketing is full of jargon and acronyms. So rather than have you scratching your head, I have put together a handy, bite-sized glossary of the key terms.

Black-hat SEO: An approach to SEO that pushes the boundaries of ethical practice. Potentially contravenes the search engine’s terms of service. High risk, high-reward approach. May gain more visitors if techniques are more effective than those of companies following an ethical, white-hat SEO approach. However, may be subject to algorithm changes


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Link Building|Seo Marketing

The portion of a web page that is viewable in the Internet browser window without scrolling. Ad units above the fold perform better and thus fetch higher prices than ad units.The practice of a third party marketing a merchants products. The third parties are paid a commission each time they sell one of the merchants products. Commissions can be based on either a flat rate for each sale (or lead captured) or a percentage of sale. These and other terms of the affiliate relationship including terms and conditions of payment, sale verification techniques and types of marketing allowed our spelled out in the Affiliate Agreement between the merchant and the affiliate marketer.

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