SEM training that ends with accredit able industry certification that would justify the skills showcased by an SEO expert is hard to find.
From a customer point of view, unless you are familiar with the web and how it works, choosing the right person/agency can be a daunting task.
A good way to help make your decision is to see if the person/agency is Google certified for Adwords and Analytics. These certifications confirm that the person has a thorough understanding of the Google Adwords (mainly used for PPC) and Google Analytics (used to analyse web traffic for both SEO and PPC) which are the two most important basics any SEO or PPC professional should be aware of. A certified professional would be an expert in using the tools to take the right actions and make suitable recommendations to improve the performance of your website.
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Adult SEO Marketing