Do we have any watch experts on YA? I am doing the 4th edition of a book about the costliest watch brands. In 3 editions, Breguet had a strong lead as the costliest brand. Patek Philippe, Vacheron Constantin and A. Lange & Sohne were 2nd, 3rd & 4th. Many people believe is costliest, but it placed 18th to 24th. It is 41st tentaively now. In basic dress watches, a "Cellini" costs $3650, but my Patek Philippe "Calatrava' costs $15,000 or 4.12 times more. In sports watches, my "Datejust" cost $13,150 in 2026, but my Breguet "Marine" cost $29,500 or 2.24 times more. For 2026, new brands are probably going to beat the old winners.
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top watch brandspatek philippe